Snapchat advertisers can now target ads based on offline behaviour

Snapchat has long resisted the kind of ad tracking that makes Google and Facebook billions every year. But this is about to change as the company will now show ads based on what its users buy in the real world, thanks to a partnership with Oracle Data Cloud.

What does this mean for marketers? Adweek takes a closer look at the possibilities

Read more about the exciting news here.

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